Blizzard announces new Battle.net features: it ties in to Facebook and there will be some sort of system that allows one to connect with friends.
http://www.wow.com/2010/05/05/battle-net-will-integrate-with-facebook/
http://www.wow.com/2010/05/05/battle-net-real-id-preview-and-faq/
No word on the one feature we all want--strengthening of Battle.net's security.
UPDATE: Mike has written a bit about how the social networking aspects of Battle.net probably work. There's lots more information here about other WOW-related things as well.
http://www.mikeschramm.com/general/warcraft-wednesday-socially-networked-20100505
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