In the way these things seem to happen on the Internet, I've found three interesting articles about sexism and the role of women in WOW. The first article I found via a posting on 1UP. It explains why Activision doesn't create games starring female characters.
http://www.gamasutra.com/view/news/29719/InDepth_No_Female_Heroes_At_Activision.php
Simultaneously The MMO Melting Pot asks why there is sexism in WOW, and...
http://www.mmomeltingpot.com/2010/08/the-mental-shaman-sexism-in-wow-whats-the-problem/#respond
....links to this article exploring the problem in depth.
http://mentalshaman.com/2010/08/04/i-dont-see-your-problem-sexism-world-of-warcraft-and-geekery/
Here's the direct link to the statistical analysis of female characters in WOW mentioned above.
http://paperclipchains.livejournal.com/101267.html
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