The Wall Street Journal reports that Activision has spent over $100 million developing Starcraft II per Kotaku, but Kotick expects they will make 5-10 times that much on the game.
http://kotaku.com/5589040/starcraft-ii-has-a-100-million-price-tag
The WSJ online article is subscription only (and a very hefty subscription, too!) but here is a similar article by the same author that doesn't mention development costs.
http://www.marketwatch.com/story/activision-looks-to-pump-growth-with-starcraft-ii-2010-07-15
Starcraft II comes out July 27.
UPDATE: Activision is now saying the $100 million number refers to what they spend developing and maintaining World of Warcraft.
http://kotaku.com/5594862/starcraft-ii-did-not-cost-100-million-to-make
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