There will be changes to the terms of use agreement around Battle.net when Patch 3.3.5 hits today. Details here. The most important item I noticed was Blizzard will be allowing access to in-game advertising. I presume they will allow third parties to advertise inside Battle.net somehow but I don't know that for sure.
http://www.wow.com/2010/06/21/the-lawbringer-new-battle-net-tou/
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