From the quarterly report to investors.
http://www.wow.com/2010/02/11/70-of-trial-players-quit-wow-before-level-10/
Tobold's thoughts on this issue.
http://tobolds.blogspot.com/2010/02/really-really-casual-players.html
And a final comment pointing out these numbers mean little.
http://www.ixobelle.com/2010/02/70-of-blah-blah-blah.html
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