The website Warcry.com just published an interview with Blizzard's VP of game design. WOW Insider summarizes it here. The VP thinks arenas were a mistake, talks about the total number of WOW subscribers, their greatest successes and who they think their audience is.
http://www.wow.com/2009/11/13/blizzard-arenas-were-a-mistake/
The original interview is published here.
http://www.warcry.com/articles/view/interviews/6773-Five-Years-of-Warcraft-Speaking-With-Blizzards-Rob-Pardo
By the way, Blizzard has released an interview from 2008, the video of which is embedded below. It's mostly about the Wrath of the Lich King release.
http://www.wowhead.com/?blog=130459
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