Here is the website for the WOW Trading Card Game (TCG for short). Note the How to Play link and the How to Play video on the left side of the page.
Here is the FAQ page.
Here is how to redeem loot cards. The important thing to remember is that these seem to be region-locked so that you can't redeem an item for another region. And you can only enter the loot card code once so once you use it, it is gone. In some instances you redeem the code and then go to a vendor to buy the item.
Trading card mounts no long bind on pickup.
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